Today’s customers want to buy what they want when they want it. As a business owner, it’s up to you to make their shopping experience as easy and pleasant as possible, starting with opening an eCommerce store.
With total revenue up by 58%, there’s never been a better time to open a Shopify store.
Here’s everything you’ll need to know about making your first sale on your brand new Shopify store.
Optimizing Your Shopify Site
Aside from providing your visitors with an easy, enjoyable shopping experience, the right on-page optimization can help you find your target audience.
Fortunately, Shopify takes most of the guesswork out of page design for you. A simple menu design is key. As long as you keep your product listings to between 12 to 20 products per page, you won’t run the risk of overwhelming your audience.
Finding the right balance between text and images is an absolute necessity, too.
Start by taking great photos of your products. Don’t forget to include image descriptions when you upload the photos, as they’ll factor into your overall SEO.
Next, write a brief but descriptive synopsis for each product. Like image tagging, using keywords in your copy is a great way to score some bonus SEO points.
Simplifying The Checkout Process
Cart abandonment is one of the biggest issues facing eCommerce shops today, with 77.3% of customers leaving their goods due to an overly complicated checkout process.
As a web store owner, your goal is to simplify your checkout process as much as possible. The fewer clicks it takes to buy your product, the likelier a customer is to complete the product sale.
Allow customers to check out as guests, give an option to remember passwords, and highlight your store’s security.
It’s also recommended that shop owners allow as many purchase options as possible. PayPal, for instance, accounted for $13.09 billion in revenue in 2017, making it the most popular digital payment channel.
Finally, implement cart abandonment emails. These automated emails encourage customers to come back. While they shouldn’t pressure the customer in closing a sale, they should gently nudge them back to your store.
Spreading The Word
Now that your great new web store is ready to launch, you’re almost ready to make your first sale.
All that’s left is to spread the word!
Take the news to social media, telling all of your followers about your great new products and shopping deals. Don’t forget to include a link to your Shopify store, too, so customers can find your store easily.
Each post should end with a call-to-action to encourage followers to check out your new store.
Make Your First Sale in No Time With These Great Tips
There’s nothing quite as exciting as your first sale. And if you follow this guide, you can rest assured that is your first sale of many!
Of course, to take advantage of the popularity of eCommerce, you’ll first need a custom web store optimized for your audience
Get in touch today and let us partner with you to create an eCommerce solution your customers will love.
