While browsing around the web, you may have come across the word SEO. SEO means search engine optimization. This word is used quite frequently in digital marketing environments. SEO is the process of optimizing and improving your website through organic search engine results.
Several factors can affect a site’s SEO ranking, including the web hosting plan you have selected. A proper SEO strategy doesn’t only depend on keywords. It also includes the process of locating the right web host to improve your website. Here are some ways in which SEO rankings are affected by hosting plans.
Website Speed
Search engine giants prefer fast and responsive websites. And of course, it makes sense because nobody wants to waste their waiting for a slow website to load. Slow-loading websites have a negative effect on users. And they can be very annoying.
There are many factors that can contribute to the slowing down of your websites such as large CSS and Html codes and large media files. The kind of hosting and the hosting company that you choose will determine the speed of your website, and the speed of your website affects your SEO ranking.
Server Location
At first impression, server location may seem insignificant for SEO, but it is in your favor to choose a web host close to your location. This allows you to have more accessibility and control over your servers. If you can’t find a server near you locations then at least look for one that offers a CDN. CDN stands for content delivery network. It is a network of servers that are geographically distributed, and they deliver web pages and other content according to geographical location. This makes you able to have easier and faster access to your website.
Security
Cybersecurity is very important in the current day and age. There is no shortage of malware and viruses on the web. The web is also crawling with unauthorized people who are trying to steal data.
A reliable web hosting provider understands the importance of web security. Hence, they invest a large number of resources on solid security measures that protect and safeguard against these common threats. Before you settle on a hosting provider make sure that they update all their software and regularly scan for malware and viruses.
If your website is secure and no data is harmed by accessing it the traffic on your website will increase. Also, increased security can save your website from crashing so that you don’t lose visitors. In this way, your web host dictates your security policy and you security improves your SEO ranking.
Uptime and Downtime
Having the best speeds, a great server location, a reasonable payment plan, and all the other perks will mean nothing if your website is constantly going down. Downtime refers to the amount of time a website is down or inaccessible due to server issues.
So check the uptime of your hosting provider before you make a decision. The uptime of a reliable and satisfactory website should at least be above 98 percent. There are many websites such as HostiServer.com on the market which provide almost 100 percent of uptime.
