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SMO is the technique to boost the perception of a brand, product or event by using the various numbers of social media outlets or associations to generate publicity. It encompasses using RSS feeds, social news and bookmarking sites, further social media sites, video and blogging sites.
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SMO has an offensive role in the field of business, as it offers businesses the opportunity to make the most out of their social media efforts and find a large segment of traffic in which they are lacking. Social Media Optimization ignores keyword optimization and shows more interest in creating a more organic content experience that is much more eye catching to social media users.
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